Coca&Cola e Bacardi lanciano un cocktail pre&miscelato: BACARDI rum e Coca&Cola
🍸 Coca-Cola Company & Bacardi Limited announced a partnership to launch a pre-mixed Bacardi rum and Coca-Cola cocktail, ready to drink. The product will hit selected European markets and Mexico in 2025. James Quincey, Coca-Cola CEO, aims to expand the alcohol-ready-to-drink sector, while Bacardi CEO, Mahesh Madhavan, sees it as an opportunity to deliver a classic cocktail in a convenient format. The collaboration builds on the historic Cuba Libre cocktail from 1900, merging two iconic beverage brands. Packaging will promote responsible drinking to adult consumers only.
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