Tony Loeb

☕ On October 13, Turin will host “Women in Coffee” charity event by Carolina Vergnano at Villa della Regina. The initiative, organized by Caffè Vergnano since 1882 with Musei Nazionali Piemonte, focuses on female empowerment in coffee plantations. Olympian Federica Pellegrini is the event ambassador, and TEDxTorino collaborators will grace the stage. Reservations are mandatory for limited-space activities. Part of the proceeds from ticket sales and merchandise will support Adisco Piemonte and Amici di Villa della Regina.

🍷 Vinitaly 2024 saw the launch of "Essenze di vite," a project by the Associazione Nazionale Le Donne del Vino and the Associazione Italiana Sommelier, offering free training to seven young women. They will attend a high-level sommelier course, covering three levels of professional wine education. The initiative honors the memory of Donatella Briosi and Marisa Leo, victims of domestic violence. Women represent about 30% of Italian sommeliers, with the project aimed at increasing female presence in the wine sector.

☕ Celebrating the International Coffee Day, Didiesse, a Naples-based company, showcases its commitment to quality and sustainability with its coffee pod machines, including the renowned Frog and compact Baby Frog models. Didiesse machines are not only designed for high-quality coffee but also feature compostable pods, eco-friendly disposal, cost-effectiveness, energy efficiency with smart technologies like auto stand-by, and a diverse range of coffee flavors to cater to all preferences. Enjoying sustainable, flavorful coffee is at the heart of Didiesse's mission on this special day.

🍴 FIPE, during a Senate committee hearing, stressed its commitment to fighting food waste and shared enhancement proposals for upcoming regulations. Roberto Calugi, FIPE-Confcommercio General Director, highlighted the need for incentives over obligations to support small and medium businesses in the sector. Waste Watcher Observatory reveals that 56% of food waste happens in households, not restaurants. FIPE offers a communication kit with the "Love Food No Waste" logo and the "Rimpiattino" initiative, launched in 2019, for taking home leftover food. 93% of Italian restaurateurs already provide food & beverage boxes, questioning the effectiveness of making it a legal requirement. FIPE continues to advocate for sustainable solutions in the restaurant industry.

🍸 Elephant Gin launched their Coffee Liqueur in 2022, crafted by German duo Robin and Tessa Gerlach. The liqueur blends Elephant Aged Gin with Ethiopian cold brew coffee and coffee distillate, featuring notes of cane sugar, nougat, and cranberry. It's designed for consumption post-meal or as a dessert alternative. 15% of profits from Elephant Gin's sales aid the African Wildlife Foundation. The liqueur is sold on dispensa.com at €38,90. In March 2023, Elephant Gin earned a B Corp certification.

☕ Fondazione Lavazza, celebrating its 20th anniversary, emphasizes its commitment to a sustainable future for the coffee supply chain, with a vision to empower coffee growers, especially women and new generations, to compete in the global market. Recognizing the climate crisis and threats to cultivable areas, the foundation supports 30 projects across 17 countries on 3 continents, benefiting over 94,000 people. The world's coffee production involves 25 million small producers across more than 40 countries within the coffee belt. Lavazza has backed over 50 projects since its establishment in 2004.

🏖️ Luigi Porro, CEO of Travel Expert, launched a new training program for its network of 80 travel consultants to stay abreast of evolving tourism market trends and digital strategies. Two educational paths offered: an intensive Master in Lead Management in partnership with Marketing Digital Mind, and a one-to-one course with a specialized coach in tourism marketing. The Master program began in mid-September, focusing on digital marketing strategies, social media platform management, and customer acquisition and retention. The one-to-one coaching offers personalized advice and strategies.