Gastrofisica e mixology: quando il cocktail diventa un’esperienza
🍸 Charles Spence, a psychology professor at Oxford, highlights gastrophysics as crucial in transforming drinks into multisensory experiences. This approach, known for influencing major brands like Unilever and PepsiCo, goes beyond balancing flavors, incorporating sight, sound, and touch to elevate the perceived value of cocktails. Spence’s work underscores that perception, more than verbal feedback, dictates experience. The question remains: can a robot bartender replace the unique human touch at the bar?
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