Lo shopping all’outlet di Serravalle Scrivia piace sempre più agli stranieri
💸 Serravalle Scrivia outlet, Italy, generates 50% of revenue from foreigners, claiming second place as a tourist spot after the Colosseum. Matteo Migani, general manager, highlights its appeal to Genoa's cruise tourists, with visitors from 220 nationalities. In 2025, key tourists include those from the Middle East, America, and South Asia. Efforts to boost Chinese arrivals are ongoing, despite China's slow post-COVID recovery. Long-haul flights may increase Chinese tourists soon.
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