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Automatic

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Fitur di Madrid, Italia protagonista con 11 regioni

🌄 11 Italian regions will showcase at the Enit stand at Fitur 2026, occurring in Madrid's Ifema from January 21-25. Regions include Abruzzo, Calabria, and others. Notable attendees are Ambassador Giuseppe Buccino Grimaldi and Enit President Alessandra Priante. The fair features over 10,000 companies from 161 countries, expecting 255,000 visitors. Highlights include showcooking, regional presentations, and a pesto ligure masterclass. Mexico is the associated country for this edition.
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  • 2 min

Competitor e sfide L’outgoing si difende

🌎 In January 2026, at the 'Visione Turismo' conference in the Italian Senate, industry leaders Gianmarco Centinaio, Pier Ezhaya, and Franco Gattinoni highlighted the resilience and investment-driven revival of Italy's outbound tourism market post-COVID. Despite financial challenges, advances in technology and product enhancement have strengthened the sector. Challenges include internal cultural issues and competition with low-cost systems. The need for collaboration and the economic benefits of outbound tourism were emphasized.
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Sicilia, la stagione di Adler Spa Resort nel segno del turismo esperienziale

🌴 Adler Spa Resort Sicilia, located in Siculiana, will reopen on February 5, 2026, after its winter break. The eco-resort is renowned for experiential and mindful tourism, offering activities like a botanical-cultural trail among almond blossoms and trekking from Gole del Lupo to Castello di Poggiodiana. A Tai Chi retreat is scheduled from February 15-22. Director Sami Aglietti emphasizes providing a home-like atmosphere for guests, highlighting the importance of time and deep regeneration.
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BiHoliday, un anno in crescita

💸 BiHoliday wrapped up 2025 with a revenue of €34.5 million, marking a 13% increase from 2024, exceeding expectations. This growth, surpassing sector averages, was driven by their robust model in Veneto and the Adriatic, blending villages, a food company, and a tour operator. CEO Maurizio Biasuzzi emphasized evolving while maintaining identity. The growth plan includes enhancing Caorle and Fazana villages, focusing on efficient spaces, services, and processes, reinforcing a commitment to quality, innovation, and human value.
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Sanremo Coffee Machines main sponsor del Campionato Italiano Baristi 2026

☕ Sanremo Coffee Machines will be the main sponsor of the Italian Barista Championship 2026, to be held during Sigep World 2026 in Rimini from January 16-20. The event will feature seven disciplines, including Barista and Latte Art, in the Coffee Arena of Pavilion A1. Over 1,300 brands from 30+ countries will participate. Winners will represent Italy at the World Coffee Events. Sanremo will support with the D8 Pro machine, reinforcing its commitment to coffee excellence.
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  • 3 min

Oleificio Zucchi a Sigep 2026 con la gamma professional

🍴 Oleificio Zucchi will participate in Sigep World in Rimini from January 16-20, 2026, showcasing their Zucchi Professional oil range for the Horeca channel. Zucchi Fritturista oil increases frying cycles by 25% and reduces odors by 50% compared to standard oils. The event will feature collaborations with APEI and mixology demonstrations by Dry Milano. Notable chefs and pastry masters like Davide Malizia and Tommaso Foglia will perform show-cookings. Next, Zucchi will attend Hospitality in Riva del Garda from February 2-5, 2026.
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Illva Saronno acquisisce Delite per rafforzare la rete distributiva di Disaronno Ingredients

🍪 Illva Saronno Holding, leader in the alcoholic beverage industry, acquired 100% of Delite Srl through its subsidiary Disaronno Ingredients. Founded in 2007, Delite Srl specializes in semi-finished products for gelato and pastry. This acquisition aligns with the DIS (Disaronno Ingredients System) project, aiming to strengthen national distribution. Disaronno Ingredients continues to focus on innovation and excellence in service, enhancing its portfolio in the gelateria and pastry sectors.
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Global mixology: dal gin con Parker allo zero alcol di Elton John

🍷 Sarah Jessica Parker, 2026, becomes Tanqueray's global ambassador for Diageo, shifting from her iconic Cosmopolitan to gin. 📍 London: Angelo Sparvoli exits as head bartender at the Savoy's American Bar after two years, effective January 14. He previously worked there from 2016-2020. 🌍 Elton John, 78, debuts his non-alcoholic Elton John Zero Blanc de Blancs, made in Germany with Chardonnay grapes from northern Italy, continuing the celebrity trend of zero-alcohol drinks.
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Pepsico Italia. Paolo Rizzo è il nuovo country manager

🍺 Paolo Rizzo, 57, becomes Country Manager and CEO of PepsiCo Beverages Italia starting January 2026. With nearly 20 years in the company, Rizzo's journey began in 1993. He joined PepsiCo in 2007 as Field Sales Manager, advancing to Italy Sales Manager for over 11 years. His leadership and strategic vision led to his appointment, marking two decades of internal growth in the Italian beverage market.
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