Circana Completa l'Acquisizione di NCSolutions
💸 Circana completed the acquisition of NCSolutions (NCS), a joint venture between Nielsen and Catalina, significantly enhancing its media measurement capabilities. Announced in August, this acquisition provides clients broader access to audience targeting and media optimization. Stuart Aitken, CEO of Circana, emphasized the importance of exhaustive real-time data for effective marketing. NCS, joining Circana's Media team, is known for its advertising effectiveness, and will aid in providing optimized solutions and unlocking growth opportunities.
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