Consumi 2026 all’insegna della prudenza: l’indagine Radar SWG
📈 Italian families, January 2026: 52% expect economic stability, with 32% fearing economic decline. 43% aim to cut expenses, driven by reduced purchasing power (28%) and global economic concerns (24%). Generational divide shows 19% of Gen Z expect setbacks, versus 35%+ of older generations. Key spending areas remain health, quality food, and home comfort. Savings are prioritized by 42%, while 22% consider it a top priority. Overall, cautious consumer behavior and selective spending dominate.
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