Brand Usa: al via la campagna globale ‘America The Beautiful’
🌎 In 2025, at the International Pow Wow in Chicago, Brand USA unveiled a new global tourism campaign, "America The Beautiful," to promote U.S. travel. Led by CEO Fred Dixon, the initiative aims to boost international tourism and includes a digital hub, AmericaTheBeautiful.com, created with Mindtrip. This site leverages AI to enhance travel planning. The campaign underscores the U.S.'s readiness to welcome global travelers and strengthen international ties.
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