A tavola un futuro più vegetale e consapevole. L'indagine AstraRicerche per MartinoRossi
🌱 Italians are shifting dietary habits towards plant-based options. In June 2025, a MartinoRossi study with AstraRicerche surveyed over 1,000 Italians aged 18-70. Current omnivore diets (56%) are expected to drop to 42% in 2 years, 38% in 5-10 years. Mediterranean diets grow from 30% to 39%, flexitarian and vegetarian from 14% to 22%. 45% plan to increase plant-based consumption, especially Gen Z women (61%). Plant-based product familiarity rises: 17% use them, 31% are aware.
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