Fiavet Toscana e overtourism, no al modello Barcellona
🗺 Fiavet Toscana, led by Pier Carlo Testa, addresses overtourism by advocating diversified marketing strategies. Rejecting the 'Barcelona model', they emphasize using diverse cultural, sporting, and musical events to manage tourism throughout the year. The plan includes collaboration among tourism sectors like hospitality and transport. Fiavet stresses involving institutional leaders for sustainable development, improving quality offers in a competitive market, and avoiding congestion and infrastructural issues without relying on prohibitive measures.
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