Automatic

🍺 Giulia Caffiero, originaria della Sardegna, risiede a Copenaghen da oltre sei anni. È restaurant manager al Geranium, tre stelle Michelin, eletto miglior ristorante al mondo nel 2022. Il 40% dei clienti opta per drink analcolici. In Danimarca, si lavora tre giorni a settimana per 40 ore, con stipendi base di 2,500 euro. Copenaghen, con 600,000 abitanti, ha tre ristoranti con tre stelle Michelin. Giulia produce circa 180 litri di succhi freschi ogni settimana.

💧 Acqua Fiuggi is revamping its brand under Commercial Director Fabio Salani with support from LMDV Capital. The new strategy includes premium R-PET and luxury glass lines for the OOH channel and a focus on the Horeca market. A capillary distribution network supports this, with collaboration from major beverage distributors. Initial responses are positive, with interest from top chefs. Fiuggi maintains its millenary legacy while embracing modern and sustainable branding to appeal to the luxury dining sector.

🍫 M&M’S® launched a new global creative platform, "It’s More Fun Together," to unite people through fun. In Italy, this initiative began in April with in-store activations. The campaign emphasizes humor, everyday connections, and irresistible flavors. A national contest, "Share the Joy," offers a trip to Ibiza for four, running until mid-July. Mars, Incorporated, led by principles of Quality and Responsibility, generates over $50 billion in revenue, with Rosario Vizzini and Rankin Carroll leading the campaign.