Mulino Bianco al 1° posto tra i preferiti dagli italiani nei beni di largo consumo
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Mulino Bianco leads Italy's FMCG rankings with 22 million families, averaging 15 purchases annually, per the 2025 Brand Footprint Europe Report by YouGov. Kinder, in 14 markets, has near 100% penetration in families with children. Coca-Cola, third, reaches 17.4 million families with a 67% penetration. Newcomer Pepsi Zero addresses health-conscious trends. The report underscores brand familiarity crucial for consumer choices. The CRP system evaluates brand strength by multiplying household population, penetration, and purchase frequency.
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