Ducrot sull’estate: “Gli italiani hanno solo cambiato mete”
🗺️ Enrico Ducrot, CEO of Viaggi dell’Elefante, notes that Italian beach destinations saw a decline due to high service costs, hyper-seasonalization, and summer heat. Many travelers opted for hills or mountains like the Alps and Apennines. The 'ferraprile', connecting Easter to May 1st, reduced average spending, impacting July and August. Mass market travel budgets were tightened, though luxury segments remained stable. Viaggi dell’Elefante anticipates a growth target of 15-20% by 2026.
Condividi