Il grado di fiducia nell’IA: per i turisti è meglio del lavoro degli influencer
💻 Booking.com’s Global AI Sentiment Report highlights the travel sector's AI enthusiasm. 91% of consumers are excited about AI, 79% are familiar with it, and 89% wish to use it for future travel. 67% have already used AI for travel-related tasks, with 98% for planning/bookings and 96% during trips. AI assists in avoiding crowded destinations (71%) and promoting positive experiences (60%). James Waters emphasizes AI's transformative role in consumer interaction and expectation management.
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