Automatic

🌍 Bernadette Willemin, Director of Marketing at Tourism Seychelles, highlights that Italian travelers are drawn to authentic experiences and premium offerings. The Seychelles' strategy combines brand awareness and targeted campaigns. The archipelago diversifies with events like the Seychelles Nature Trail and international beach soccer tournaments to attract diverse audiences. Sustainability remains central, with 32% of waters protected and 50% of land classified as protected areas, emphasizing community involvement and cultural promotion.

🏔 Basilicata promotes sustainability with attractions like Matera, 5 nature parks, 131 anti-overtourism villages, and outdoor experiences. A new "Basilicata coast to coast" itinerary, inspired by Rocco Papaleo's film, spans 170 km over 13 stages. This digital and paper guide highlights UNESCO Pollino Park and Europe's largest earth dam, Diga di Senise. At the TTG Travel Exhibition, Basilicata won 2nd place in the "Italia Destinazione Digitale 2025" award by Datappeal.

📅 Gattinoni's 2025 "Top Ambassador" project is a strategic alliance with select travel agencies, focusing on service quality. Initiated in Milan, this annual invite-only program targets 166 agencies and 33 branches in its first year, aiming for 250 in 2026. Participants gain access to regular meetings with managers, personalized legal and fiscal support, targeted educational opportunities, monthly revenue monitoring, and extended commercial campaigns.

🏌️ Il 10% della spesa turistica globale proviene dal golf. Tra il 2023 e il 2030, il segmento crescerà del 17,5%. Nel 2023, 23 milioni di golfisti hanno viaggiato esclusivamente per giocare. Il panel “L’industria del Golf” evidenzia l'opportunità di sviluppo economico sostenibile in Italia, che ha ospitato la Ryder Cup 2023 a Roma. L’8,6% delle presenze turistiche in Italia è legato al golf, promuovendo destagionalizzazione e scoperta di mete meno conosciute.