Destination Italia, andamento positivo dei KPI per l’esercizio 2025
📈 Destination Italia's key performance indicators for 2025 show impressive growth. The Gross Travel Value hit €59.2 million, a 13.4% increase from €52.2 million in 2024. The Contribution Margin rose to €6.3 million, up 14.1% from €5.5 million. B2B channels reached €52.3 million (+13.3%), while B2C hit €6.9 million (+14.2%). Dina Ravera highlights the strength of their multi-brand, multichannel strategy, emphasizing industrial and technological investments for sustainable growth.
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