La bottiglia di MARTINI conquista i Corporate Heritage Awards: tradizione torinese e design contemporaneo
🍺 Martini won the "Narration through products and brand" category at the 2025 Corporate Heritage Awards with its bottle redesign, blending tradition and innovation, and highlighting its connection to Turin. Over 160 years, Martini is synonymous with Italian vermouth. The new design reflects Turin's UNESCO heritage and aims to improve logistics, reducing bottle weight by 5% and increasing transport efficiency by 8%. Martini's Archive, recognized in 1999, supports creativity with extensive historical collections.
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