Montagna, 5,5 miliardi di euro il fatturato 2024
🏖️ Mountain tourism in Italy is growing, with summer season forecasts showing 6.538 million arrivals, a 1.7% increase from the same period in 2023, resulting in over 73 million overnight stays. The anticipated 2024 tourism revenue for mountain areas is more than 5.5 billion euros. 16% of summer vacationers choose the mountains for relaxation, with 19.9% citing rejuvenation and 15.8% seeking a break from daily life, boasting a 47.1% loyalty rate. Uncem President Marco Bussone calls for a 1 billion euro annual national fund to enhance services and modernize lodging facilities, as 92% require upgrades.
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