Agriturismi, estate a rilento: presenze in calo e soggiorni più brevi
🌱 Italian agritourisms experienced a downturn during the summer season, with over 55% of facilities seeing less foot traffic than in previous years. Only 20% reported consistent figures with past seasons. The most sought-after regions were Puglia, Tuscany, and Calabria. Italian guests accounted for about 48%, with the remainder coming mainly from Central and Northern Europe, including Germany, Switzerland, the UK, Poland, Belarus, Austria, France, and the Netherlands, as well as long-distance locations like Israel, the USA, Canada, and Australia. Investments are being made to enhance service quality and quantity, with a focus on experiential tourism and cycling tourism, supported by a partnership with the Italian Cycling Federation.
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