Automatic

⛷️ 6.2 million Italians are expected to vacation in Italy for winter sports, largely in February and March, with 96.5% staying domestically. Hotels are favored by 28%, followed by B&Bs (17.9%) and alpine lodges (15.3%). The Milan-Cortina Winter Olympics have heightened interest: 84% of adults are aware, and 55% plan to watch. About 2 million will attend in person, with 70% staying within 30 km of events. 94% see the Olympics as a promotional opportunity for Italy.

📈 4L Collection Hotels ha registrato un fatturato di oltre 36 milioni di euro per il 2025, segnando un incremento del 7% rispetto al 2024. La tariffa media giornaliera è aumentata del 13%. Sono state erogate oltre 4500 ore di formazione e più di 1000 ore in programmi culturali e di impatto sociale. L'adozione di software di intelligenza artificiale ha migliorato la qualità dei servizi.

💸 2026, globally: Visa predicts AI-driven commerce will transform shopping habits as AI starts handling transactions for consumers and businesses. Stefano Stoppani of Visa Italia mentions digital personal shoppers powered by large language models to cater to preferences. Emphasizing digital identity strengthening due to advanced cyber threats. The Genius Act in the USA, supports stablecoins alongside fiat, promoting cross-border transactions and crypto-wallets. By year-end, expect single-click checkouts, reducing multi-step processes, presently at 16% in 2025.

🌐 Sabre urges the travel industry to rethink trust in the era of autonomous AI. The company's whitepaper, "The Secure AI Advantage," highlights the strategic shift towards embedding trust in AI-driven processes. Scott Moser, Sabre's CISO, emphasizes the need for trust in AI actions, requiring continuous data authentication and verification. Key principles include data privacy, dynamic identities, real-time observability, and proactive governance, essential for AI's transformative potential in the travel sector.