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📱 Google Hotel Finder (GHF) boosts visibility through free and paid options. Sponsored links at the top can increase traffic by 84% and bookings by 41% according to Cornell's study. Strategic use is key: activate paid listings when you have availability and need exposure, deactivate when full or highly visible. Weekdays are better for ads, as weekends see more OTA bookings. Always enable free links for visibility and pay only when necessary to maximize ROI.