Roberto Dessi

🍽 Nel 2026, il settore della ristorazione affronta trasformazioni significative. Le colazioni diventano più lunghe e conviviali, mentre gli "Specialty coffees" guadagnano popolarità. Cibo salutare e drink senza alcol sono in crescita. Le cucine malesi e caucasiche emergono. La digitalizzazione dei pagamenti è in aumento, con l'80% delle transazioni contactless. L'AI aiuta nella gestione predittiva di ristoranti. I ristoratori devono adottare queste tendenze per rimanere competitivi.

🍴 Italy has over 330,000 food service establishments, facing a slight decline due to intense market competition. In 2025, consumer trends in the Italian restaurant market emphasize healthy, plant-based but original dishes, including international flavors like sweet-sour, spicy, or fermented. Google searches by the end of 2024 showed a surge in interest for ramen and gourmet coffee. The demand for local, sustainable, and cost-effective ingredients is rising, notably among Generation Z. Personalized gastronomic experiences are becoming more popular, encouraging restaurants to track customer habits for tailored marketing strategies. The European statistical institute EURES highlights a persistent staff shortage in the industry, suggesting technology, such as self-order systems, to alleviate workload and improve customer satisfaction. FIPE's annual report notes that Italian restaurateurs are investing more in technology—55% in advanced cash register software, 31% in management systems, and tools for online reservations and digital menus. By 2026, a legislative change will require electronic payment terminals (POS) to connect with fiscal registers to aid anti-evasion checks by Italy's Revenue Agency, impacting hardware and software in the sector.