Redazione

🍪 In 2023, the GS1 Italy Osservatorio Immagino report highlights Italians' increased attention to food labels in supermarkets and hypermarkets, focusing on health and nutritional benefits. Analyzing 139,302 products (83.1% of sector turnover), the report charts changes in shopping habits. The "Free From" category reached 14,100 products with sales of over €8.1 billion, a 9.7% increase from 2022. Products with "low fat" claims saw a sales increase of 11.5%, while "low sugar" products rose by 18.3% in value. The "Rich-In" segment grew by 10%, with 10,825 products exceeding €5 billion in sales. Products catering to food allergies/intolerances surpassed €4.7 billion in sales, a 6.2% increase, despite a 3.9% volume decrease. Additionally, the Osservatorio monitors the average nutritional value of packaged food, finding an increase in protein and a decrease in sugars, with an average energy intake of 176.7 Kcal.

💧 Levissima+ has updated its visual identity and expanded its product range with two new additions: Levissima+ Drenante and Levissima+ Tonificante. These new products blend mineral water with vitamins and minerals, featuring fruit flavors without calories or sugars. Levissima+ Drenante includes Vitamin B and hibiscus flower extract with citrus and rose flavors, while Levissima+ Tonificante contains Vitamin B3, Zinc, and rosehip extract with cucumber and lemon zest flavors. The brand emphasizes a holistic approach to health and a commitment to a healthy lifestyle through practical 50 cl nutrition-hydration solutions and eco-friendly PET recyclable bottles.