Redazione

🍖 Irish beef, raised on pastures for at least 220 days a year, earned the EU's coveted PGI certification. Italian tables now feature this quality, sustainable, and tasteful Grass Fed Irish beef. Research shows 65% of European consumers regard beef as the best animal protein source and 74% of Italians now buy higher quality beef. Italy, Ireland's second-largest beef export market, favors premium quality. A 3% carbon footprint reduction has been achieved by The Murphy Family Farm in Westmeath, Ireland. Consumers increasingly rely on butchers for high-quality meat guidance, with 38% considering it crucial for purchase decisions. 🥩

🍫 Pernigotti, owned by J.P. Morgan since October 2022, launches a new caramel-flavored Gianduiotto, a first-of-its-kind product, alongside classic and black versions in 140g bags. The Novi Ligure-based company also reintroduces classic and black Cremini in 140g packs, and adds a new product, the Gemma classica. Special packaging includes 127g gift boxes with 16 Gianduiotti, a 320g assorted box, and 190g cylindrical tins featuring Keith Haring's art. Spreads return in 190g and 330g jars, plus a 330g Cremino version. A new bar and tobacco channel line offers 40g snack-sized Gianduiotti and Cremini, and 30g bars in classic, biscuit, and caramel flavors, distributed in about 5,000 sales points by roughly 30 dealers. Commercial Director Gianluca Cazzulo highlights innovation and distribution diversification in Pernigotti's successful relaunch plan.