Redazione

🍺 Commissione Agricoltura della Camera supported ddl di Bilancio 2025, suggesting excise tax reductions to 2.97 euros per hectoliter degree Plato and restoring discounts for craft breweries up to 60,000 hectoliters. The measures are backed by AssoBirra, representing major beer and malt producers in Italy. The bill is on a tight schedule for first reading approval by early December, with amendments due by November 11. The beer industry seeks €6.9 million to regain competitiveness, after excise increases in January 2023 and 2024 led to market contraction and an uptick in imports from lower-tax European countries. Excise taxes account for around 80 cents per draft beer and 40% of the retail price for the most popular 0.66l bottled beer in Italy.

🍪 Saòr del Mar, a Veneto-based company specializing in high-quality ready-to-eat fish dishes for gastronomy, retail, and Horeca sectors, unveiled its restyled product range at Sial Paris. The brand's revamp includes a fresh graphic design, combining tradition with modernity and a focus on fresh ingredients and sustainable practices, such as 100% recyclable trays and 80% less plastic for items like the "Fish Rock di Merluzzo". Marketing Manager Ruggero Molinari and General Manager Fabio Sinigaglia highlight the line's appeal to health-conscious consumers and the Clean Label sauces' natural ingredients.

☕ Celebrating World Cappuccino Day on November 8, Nescafé introduces the "Say YES to CappucciNO" campaign, promoting the concept of taking a break. According to AstraRicerche's survey, 50.1% of Italians enjoy a cappuccino as a "reward" and "relaxation" after saying no to someone or something. The study reveals 80.3% of Italians think over decisions rather than relying on instinct (25.8%); 72.1% require a pause to rejuvenate, with 82.7% enjoying JOMO - the joy of missing out. Nescafé also launches a new recyclable packaging for their Cappuccino range, emphasizing sustainability.