Marca del Distributore in crescita: il ruolo chiave di Marca by BolognaFiere
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Marca by BolognaFiere's 21st edition, partnered with ADM until 2031, is set for January 15-16, 2025, in Bologna. The event has expanded to 9 pavilions, 2 more than in 2024. Private label sales, as reported by Circana, grew by +2.7% in value and +3.9% in volume in the first nine months of 2024, totaling €22 billion in revenue. Strongest growth in Meat (+0.7 points), Household Care (+0.6 points), and Grocery and PetCare (+0.5 points each). The International Buyers Preview, an additional B2B afternoon, will debut on January 14, 2025.
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