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Redazione

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  • 4 min

Il caffè al bar: socialità, qualità e nuove tendenze

☕ In Italy, 73% of survey participants value coffee quality's impact on sensory pleasure. The espresso scored 8.6/10 among adults and 6.9/10 from GenZ, who seek an experience reflecting passion and tradition. The main factor for choosing a bar is coffee quality (73.9%), with adults prioritizing barista professionalism and youth preferring comfortable social venues. Recommendations by family and friends weigh more than advertising or influencers. The barista's role is significant (7.08/10) in the overall experience. Sustainability is an emerging value, especially among GenZ. The Italian Espresso Institute, promoting high-quality coffee culture for 27 years, acknowledges these consumer preferences, which are key to certification and the evolving café experience.
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  • 2 min

Cambio ai vertici per Monini: nuove nomine per affrontare le sfide del mercato

💵 Monini S.p.A. appointed Umberto Villa as the new General Manager and Loreto Angelucci as the new Commercial Director. Villa, born in 1970, has over 25 years of experience in the food and olive oil sector and has contributed to Monini's international growth. Angelucci, born in 1972, with 20 years of experience at Barilla and as the commercial director for Pladis Global in Southern Europe, will report directly to President Zefferino Monini. Despite economic challenges, Monini closed 2023 with a turnover of €195 million, indicating growth and strong international performance.
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  • 4 min

Sigep World: attesa per l'edizione più internazionale di sempre

🎉 SIGEP World – The World Expo for Foodservice Excellence, featuring exhibitors from 33 countries including Italy, Germany, Spain, China, France, Turkey, Belgium, Poland and the USA, will take place from January 18-22 at Fiera di Rimini. Saudi Arabia is the Guest Country, highlighting its rapidly expanding market and demand for hospitality innovation. SIGEP World 2025 will host over 40 international events with 60 speakers, and has attracted over 520 buyers from 79 countries through the Top Buyers' Program, while more than 2,500 European buyers have been targeted with the Premium Program. Key participants include 34% from chains and 28% from artisanal producers and labs; additionally, 20% importers, 14% distributors and wholesalers, and 4% from the retail and collective catering sectors.
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  • 3 min

Brancamenta domina le piste innevate con il Vertical Winter Tour 2025 di Radio Deejay

❄ Vertical Winter Tour 2025 features Brancamenta and Borghetti as official partners, offering unique experiences on Italian snowy peaks. Brancamenta will be served ice-cold at each tour stop, and hostesses will distribute Borghetti mini-sizes on the slopes. The tour dates include Cervinia (28-30 Dec), San Martino di Castrozza (25-26 Jan), Andalo (1-2 Feb), Zoncolan (8-9 Feb), Alleghe (15-16 Feb), Pila (22-23 Feb), Prato Nevoso (1-2 Mar), Canazei (5-6 Mar), and Bormio (8-9 Mar). 🎿
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  • 3 min

Il Natale di Marchesi 1824: la magia dei lievitati e dei dolci artigianali

🎂 Pasticceria Marchesi 1824, a historic Milanese pastry shop, celebrates its 200th anniversary this year with a Christmas collection honoring tradition. Led by Pastry Art Director Diego Crosara, the collection includes the iconic Classic Panettone available in 1 kg to 10 kg sizes. Special leavened treats like Panettone with Figs, Honey, Vanilla, Panettone with Three Chocolates, and chocolate Pandoro are offered alongside savory options. Hand-decorated Panettone and Pandoro are made to order. Products are available at their three Milan bakeries and the London shop at 117 Mount Street, Mayfair, and online at marchesi1824.com.
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  • 3 min

Tempo al Tempo: la guida per affrontare le sfide 2025 nel settore Horeca

📖 On December 12 in Rome's Salotto Culturale dell'Eur, the guide "Tempo al Tempo" was launched, targeting Horeca professionals for the challenges of 2025. It emphasizes the importance of time recovery and authenticity in customer experiences, leveraging AI, algorithms, and social media. The guide, free on www.horecasoluzioni.it, reflects on the industry's status and suggests using technology to eliminate repetitive tasks, focusing on value-added activities. Eureka! Soluzioni per l’Ho.re.ca. endorses the guide, providing comprehensive communication solutions for the food & wine and hotel industries.
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  • 3 min

La San Marco partner di un progetto formativo negli Istituti Alberghieri della Campania

☕ La San Marco, a 104-year-old Friulian company, partners with the Associazione Maestri dell’Espresso Napoletano for an educational project targeting six Campanian schools to train new generations of baristas. The program offers three sessions per institute, combining theoretical and practical lessons, including latte art and a practical competition with a La San Marco professional machine as the prize. Roberto Nocera, General Manager, emphasizes the project's commitment to preserving Italian coffee excellence and supporting youth professional development. The initiative is backed by the Comune di Napoli and the Regione Campania.
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  • 4 min

Casa Optima presenta il primo Bilancio di Sostenibilità: risultati e obiettivi per il futuro

🌱 Casa Optima, an Italian artisan gelato and high-quality pastry leader, released its first Sustainability Report for 2021-2023, detailing achievements and future strategies aligned with the UN's 2030 Agenda for Sustainable Development. In 2023, the company, with markets in over 150 countries, 5 production facilities (3 in Italy, 1 in Brazil, and 1 in France), serving 30,000+ customers and employing 1000+ staff, reduced greenhouse gas emissions by over 45% compared to 2021 and achieved a 7% reduction in waste normalized on produced kg from 2022 with 99% of waste being recycled. Energy consumption also dropped by 7% per produced kg. Approximately 20,000 tonnes of raw materials were sourced in 2023, 98% from the EU, with 2/3 from Italy. The company dedicated 20.4 hours to employee training on average in 2023, made 31 permanent hires, and confirmed 11 out of 20 internships. Casa Optima aims for carbon neutrality by 2030, with a 5% annual reduction in energy consumption, 75% of its fleet to be electric or hybrid, and planting 5,500 trees by 2025 to absorb an estimated 1500 tonnes of CO₂ over ten years.
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  • 4 min

Blue Villain Alproccino: la rivoluzione vegetale della colazione al bar

🍼 Since December 13, Alpro has launched the Blue Villain Alproccino, a plant-based beverage available in over 50 top Italian bars through the Alpro Top Bar program. This limited edition drink features a blue color from natural spirulina, with a 100% growth in the out-of-home channel, tapping into the trend where 1 in 2 Italians consume plant-based alternatives. The beverage is part of a vision to offer plant-based options in every bar, with the campaign ending on February 28.
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  • 3 min

Fuori casa: la qualità influenza sempre di più le scelte dei consumatori

📊 The "Italy On Premise Consumer Pulse Report" by CGA by NIQ reveals a significant shift in Italian consumer habits with a growing preference for high-quality products in bars and restaurants. Visits to premises remained stable in September, with Saturdays and the hours around aperitivo and after-dinner being the busiest. Beer, aperitif drinks, wine, and non-alcoholic hot beverages are popular but cocktail orders declined while Ready To Drink (RTD) options gain popularity. Over half of consumers say product quality makes a drink "premium," while expert preparation and a venue's unique offerings are also important factors. 48% prefer premium drinks in night bars, 43% in restaurants, and they're more inclined to spend on high-quality beverages during special occasions (46%) and aperitifs (31%). Valeria Bosisio, CGA by NIQ's Client Success & Insights Manager Italy, emphasizes that premiumization is not just about price but creating exceptional experiences that justify consumer investment, and suggests an opportunity for innovative offerings to increase sales.
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