Redazione

🍞 C3 launched a new flour line under the Noi&Voi brand, catering to a wide audience including amateur cooks and professionals. Available for domestic use in 1 kg packages: "0" type soft wheat flour, "00" type soft wheat flour, and remilled durum wheat semolina. The Horeca sector gets two 5 kg formats: "00" type soft wheat flour with W160 strength and "00" soft wheat flour for pizza with W320 strength. The packaging features clear, distinctive design with practical usage tips and water absorption capacity indication, beneficial for both home and professional use. Sara Fabris, Category Executive MDD, emphasizes high quality and ease of use. C3, established in 1972, comprises 21 companies and launched the Noi&Voi brand in 1992, known for its quality, convenience, and Every Day Low Price model.

🎁 In the face of economic uncertainty, Italian families are spending 7.9% more with a 0.4% reduction in purchase volume from 2023. The Christmas season could boost retail and restaurant sectors despite the 44% of families experiencing reduced purchasing power between June and September 2024. Andrea Paparella of foodtech company Tuidi suggests retailers prepare for the holiday by anticipating needs to minimize inefficiencies. Consumption spikes are seen in traditional products: dates (+600%), pandoro and panettone (+189% during the Christmas week), ready meals (up 93% in the North, down 67% in the South), Coca-Cola (+40%), and digestives (+28%). Promotions are 36% less effective on Coca-Cola during Christmas than other times. Tuidi's AI tool Delphi has helped over 300 stores in Italy reduce excess inventory by 6% for alcohol and 16% for Christmas products, aiding in precise planning and optimal stock management.