Andrej Godina commenta la puntata di Report del 9 febbraio
☕ Airing on Rai 3 on February 9, "Report" highlighted a critical issue in Italy's coffee sector: the lack of transparency in coffee packaging information in supermarkets. Coffee expert Andrej Godina emphasizes a cultural shift by roasters to justify retail price increases and enable bar managers to revise espresso prices, ensuring sustainable margins in a market facing record green coffee price hikes. Detailed product communication can lead to a more informed, sustainable market, potentially allowing higher prices for differentiated coffee qualities, similar to wine, chocolate, and craft beer sectors, and educating consumers to make more rational choices similar to olive oil certifications.
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