Redazione

🏦 Marriott International signed 290 new agreements for about 34,000 rooms and added over 180 properties to its EMEA portfolio in 2024, entering new markets in Luxembourg, Angola, and Senegal. The company's EMEA pipeline grew to 596 properties, totaling 104,731 rooms (a 10% increase from the previous year), with conversions accounting for 45% of the annual signings. Key development activity was noted in Denmark, Germany, Saudi Arabia, Turkey, and the UK. In the luxury segment, 26 deals were signed, expanding the luxury project pipeline to over 80 hotels and resorts. Marriott's midscale EMEA brand, Four Points Flex by Sheraton, finalized 34 agreements in Europe. The premium segment with Autograph Collection, Tribute Portfolio, and Marriott Hotels saw 50 combined agreements, while the selected service segment led by Courtyard by Marriott, Four Points by Sheraton, and Moxy Hotels signed 39. The residential segment recorded 11 projects, increasing the EMEA residential portfolio to 72 locations. Notable openings included Ritz-Carlton Reserve in Saudi Arabia, W Prague, The St. Regis in Serbia and Oman, and The Luxury Collection properties in Germany, France, Saudi Arabia, and Turkey. Fairfield by Marriott Copenhagen Nordhavn marked the brand's first European property. Moxy Hotels celebrated ten years in Europe and debuted in Spain and Luxembourg, while Protea Hotel Lu