Redazione

🚫 The new Italian Road Code effective from December 14, 2024, has led to CGA by NIQ's study on its impact on Horeca sector consumption. The survey found 46% plan to change their habits, with Millennials at 49% and 55% in Milan residents. A 44% reduction in bar and restaurant attendance is expected, particularly among Gen Z and in big cities such as Rome and Milan. Gen Z is also driving a 37% shift towards non-alcoholic alternatives, and an increased interest in low/no alcohol options is noted among Gen Z and Millennials. The sector must adapt to changing consumer behaviors for continued success.

🍣 Italy is the third-largest market for Norwegian salmon, with nearly 10% of Norway's production consumed there. In the last decade, Italian consumption of salmon has more than doubled. In 2024, Italy imported over 6 billion NOK (approx. 550 million euros) worth of Norwegian salmon, one of the highest figures in recent years. Italians consumed nearly 140,000 tonnes of Norwegian salmon last year. About 1,000 poke restaurants are currently in Italy, with expectations to reach about 2,000. Tom-Jørgen Gangsø, Director of the Norwegian Seafood Council in Italy, notes a high number of sushi and poke restaurants, with salmon dishes being highly requested. Nearly 80% of Italians deem fish origin labeling important, and 70% consider sustainability a key factor in purchasing decisions. The Norwegian Seafood Council is a part of Norway's Ministry of Trade, Industry, and Fisheries.