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  • 2 min

Red Bull® Zero: il gusto dell'energia si rinnova senza zuccheri

  • Redazione
  • 20 Marzo 2025
💥 Red Bull® launches Red Bull® Zero, a calorie-free, sugar-free energy drink with a distinctive tutti frutti, pineapple, and vanilla flavor profile. The marketing campaign "ZERO SCUSE" promotes an active lifestyle, offering a fitness challenge with rewards such as Red Bull® Spect glasses, Oracle Red Bull Racing E-Giftcards worth 150 euros, and a Red Bull® Hyrox experience for two. The 250 ml cans feature a matte blue design and are available in bars, supermarkets, and grills.
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  • 5 min

La cucina italiana brilla a Roma: tutto pronto per Expocook 2025

  • Redazione
  • 20 Marzo 2025
🍺 Expocook 2025 moves to Rome from March 23-26 after eight editions in Palermo, with the last one having 60,000 visitors. Organizer Fabio Sciortino aims to highlight Italian culinary excellence with over 250 exhibitors across 25,000 square meters in two pavilions and twelve thematic sectors. The event, featuring guests like Mauro Uliassi and Ernesto Iaccarino, focuses on food sovereignty and expects to see Italian cuisine recognized by UNESCO. The free-to-enter fair at the Nuova Fiera di Roma includes masterclasses, cooking shows, and competitions, such as the Expocook Pizza World Competition.
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  • 3 min

Molino Rachello partecipa alla Settimana della Sostenibilità 2025 di Confindustria Veneto Est

  • Redazione
  • 20 Marzo 2025
💱 Molino Rachello, a leading milling company and organic pioneer, will attend the 4th Sustainability Week by Confindustria Veneto Est from March 25-28 at Move Hotels Venezia Nord, Mogliano Veneto (TV). Sara Rachello, Marketing and Communication Manager, will speak on March 27 (14:00-17:00) about best practices in sustainability, and on March 28 (16:30-18:00) about sustainability as a strategic asset for businesses. The company was founded in 1901, obtained organic certification in 1999, and supports a 100% Italian supply chain with 30 farms across three regions.
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  • 3 min

ZeepUp sbarca a Milano: la rivoluzione sostenibile della ristorazione

  • Redazione
  • 19 Marzo 2025
📍 ZeepUp, an Italian startup, launched in Milan on April 2 after success in Florence. Aiming to involve 200 active venues by mid-2025 and 500 by year-end, they focus on sustainable dining, saving 70 tons of food, reducing 150 tons of CO2e, and saving 80,000 m³ of water. Their pre-seed funding raised €500,000, and they're planning a €2.5 million funding round for expansion and new features. ZeepUp collaborates with Slow Food Italia and encourages restaurants to offer Smart Menus on their platform.
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  • 3 min

Molini Pivetti e Academy Iannucci: nasce l'alleanza per l'eccellenza nell'arte bianca

  • Redazione
  • 19 Marzo 2025
🍕 Molini Pivetti, a renowned milling company from Renazzo (Ferrara), becomes the main sponsor of Academy Iannucci, led by master pizza chef Vincenzo Iannucci. The partnership focuses on professional training for pizza makers, pastry chefs, and bakers, enhancing their skills with high-quality training programs. The first event, "Advice for Creating a Successful Brand," will take place on March 25 in Striano (Napoli), with over 70 industry professionals registered. Notable contributors include Ciro Poppella and Edoardo Ammendola, with Poppella sharing his journey in making Pasticceria Poppella a local reference point. Academy Iannucci plans to expand by opening three new locations in Italy, adding to the main branch at Pivetti Lab, Renazzo. Currently, the network hosts over 80 members.
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  • 1 min

HorecaTv a Beer&Food Attraction 2025: Intervista con Fabio Russo di Epta

  • Redazione
  • 19 Marzo 2025
🍺 At the Beer&Food Attraction, Horecatv's Fabio Russo interviewed Epta's Sales Key Account Manager Italy Food&Beverage, also named Fabio Russo. Epta showcased a comprehensive range of Iarp-branded beverage solutions, featuring innovative, customizable, sustainable, and efficient Iarp display cases. A highlight was a new wine cellar with dual LED lighting and electronic control, along with new beverage showcases and a compact refrigerator suitable for space-constrained venues.
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  • 2 min

G.Low: i nuovi vini low alcol di Cantine di Verona dal cuore sostenibile

  • Redazione
  • 19 Marzo 2025
🍷 Cantine di Verona introduces G.Low, a new low-alcohol wine line featuring an 8% alcohol Bianco from Garganega and Trebbiano grapes, and a Rosato from Corvina and Merlot, produced using natural processes involving early harvesting and controlled fermentations. G.Low, merging "green" and "low", emphasizes sustainability and low alcohol content. Packaging employs eco-friendly Re-Play Tintoretto Gesso paper with 15% recycled glassine. Launch price is €6, debuting at Vinitaly and sold in Northern Europe and 10 group wine shops from April 2025.
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  • 5 min

Ospitalità Extralberghiera in evoluzione: più sostenibilità, meno difficoltà economiche

  • Redazione
  • 19 Marzo 2025
🏠 Bed-and-Breakfast.it, an Italian travel platform, surveyed 1,726 affiliated hospitality structures, finding 45.4% B&Bs without VAT, 14.8% guesthouses, 13.1% short-term/tourist rentals, with nearly 50% located in Northern Italy. Over a third are in natural areas, with the majority being small, family-run, with managers over 45 years old and 60% operating alone with 2-3 rooms. Economically, the sector is stabilizing, with 45.3% of managers reporting no financial difficulties in 2025, up from 30.2% in 2014. Average annual revenue is around €26,500 with a price range of €60-€100 per night. Pet-friendly policies vary, with less than 40% accepting pets without restrictions. Sustainability is a focus, with 94.8% using low-energy bulbs and 35% with solar panels. Main guests are couples aged 41-55, staying for 1-3 nights. Over 93% of hosts use online platforms for promotion, but direct marketing tools are underused. Bureaucracy is a challenge, with a new National Identification Code (CIN) introduced between 2024-2025 seen as useful by over half but unnecessary by nearly 40%. Personalized check-ins are common, with 80% hosted in person and
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  • 3 min

Zuegg punta sull'edutainment con il progetto ''Zero Residui 100% da Frutta''

  • Redazione
  • 19 Marzo 2025
📢 Zuegg, founded in 1890, launches "Zero Residui 100% da Frutta" Educational Project to promote conscious eating and pesticide-free cultivation. The integrated marketing strategy includes a new TV spot airing from March 2, 2025, multimedia digital content, edutainment activities, and a partnership with Deejay Ten 2025 as the official sponsor. The "Zero Residui" range exceeds European limits, with no quantifiable pesticide residues and is made with 80% fruit and grape sugar. Zuegg will sponsor Deejay Ten races in Turin (March 23), Bari (April 27), Treviso (May 18), and Milan (October 12), providing tasting and entertainment stands. Collaborating with Radio Deejay, Zuegg introduces educational podcasts and reels highlighting sustainable agriculture and high-quality fruit preserves. The company's 2022 turnover was approximately €260 million, with over 585 employees.
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  • 2 min

Matteo Terranova conquista il Bocuse d'Or Italia: lo chef varesino verso la finale mondiale

  • Redazione
  • 19 Marzo 2025
🏆 Chef Matteo Terranova from La Stua de Michil in Corvara in Badia, BZ, won the Italian selections for Bocuse d'Or at Lingotto Fiere, Turin. He will proceed to the European selections and potentially the world final in Lyon from January 21-25, 2027. Riccardo de Palma received the best Commis award, and Simone Vesuviano claimed the best fish dish. Teams had 5 hours and 35 minutes to prepare two hot dishes for 8 people, featuring local specialties like Coniglio Grigio di Carmagnola and Vino Barolo DOCG.
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