Innovazione e destagionalizzazione: Bauli punta al futuro con Pandorì
🍪 Gruppo Bauli aims for innovation in the bakery market, releasing new year-round pandoro products like Pandorì, available in March, with variants including unfilled, milk cream-filled, and cocoa dough with chocolate cream. Chief Marketing Officer Luca Casaura emphasizes the need to anticipate consumer trends for competitive advantage. Bauli's growth strategy, through product innovation, geographic expansion, and new channels, targets reaching €1 billion in revenue by 2030.
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