Hospitality post-UI: un settore senza interfacce (e senza scuse?)
🌐 Simone Puorto and Andrzej Mateusz Wajda discuss the decline of traditional user interfaces (UI) as they become commoditized or burdensome. In this emerging post-UI era, users rely on AI agents, personal assistants, and conversational layers instead of navigating websites. In tourism, this shift reduces hotels to mere inventory, controlled by AI agents from companies like Google, Booking, and TikTok, leaving service providers as silent commodities.
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