Laura Alese - Federturismo Confindustria

🚲 Italian cycle tourism grew in 2024, with 89 million presences (+54% from 2023) and an economic impact of nearly 9.8 billion euros. The demographic is over 10% of all tourists, with nearly half being millennials aged 30-44. Over 50% have at least a medium-high economic status. Key growth factors include private entrepreneurship rather than systemic policy. Recommendations for further growth include increasing safety, investing in the National System of Tourist Cycle Paths, and standardizing cycle guide regulations. The average cycle tourist is between 30-44 years old (47.7%), with generation X (45-60 years old) making up 35.4%. More than 1 in 3 travel as couples (36.7%), 31.1% alone, and 27.5% with friends. Internet influences 63.1% of tourists in planning, with 79.9% using online information for decisions. The main attraction is cultural heritage (44.6%), followed by accessibility (33.1%) and relaxation (30.7%). Spending on accommodation remained stable from 2023, while foreign tourist spending rose (€132 in 2024 vs €104 in 2023). Hotels (53.1%) and B&Bs (19.5%) are preferred accommodations. Experience ratings range from 7 to 8 out of 10, with food quality and local hospitality

🏖️ eDreams data shows 65% of Italians planned their trips more than 3 months ahead. Nearly half (47%) prefer short 3/4-day trips, while 41% extend their stay to 5-13 days, combining holidays. Incoming tourists are mainly French, Spanish, and Germans, favoring cities like Rome and Venice. For Easter, Italians choose major European cities, with a shift towards milder climates like Malaga, Cairo, and Sharm el-Sheikh. 50% book 31-60 days in advance, 58% prefer 3/4-day stays, while 29% go for 5/6 days. French (29%), Spanish (19%), and Germans (18%) prefer Italian art cities, with booking increases of 40% and 18% respectively from the previous year. For the Liberation Day holiday, city breaks lead, with Istanbul and New York as long-distance choices. Barcelona, London, and Paris are top picks, joined by Ibiza, Istanbul, and New York. 43% plan 31-60 days ahead, while 58% book even sooner. Most (42%) go for 3-day breaks, 31% opt for 2-day escapes, and 27% extend to 4/5 days. For May Day, popular destinations include coastal cities like Catania and Sharm el-Sheikh. Over 64% of