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  • TOP NEWS
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    • Distribuzione e Revenue
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    • Iniziativa eco-responsabile e CSR
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Posts by author

Karina

158 posts
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  • 8 min

Domotica in Hotel: Il futuro dell’Ospitalità

  • Karina
  • 18 Novembre 2024
🏨 Hospitality is undergoing transformation with smart hotel solutions enhancing guest experiences and operational efficiency, including automated lighting, temperature control, and biometric identity verification. Chekin's automated check-in is attractive for hotel managers seeking cost optimization and service improvement. These technologies can revolutionize hospitality by offering precision, security, and an unmatched guest experience. Automated solutions, such as Chekin, streamline guest registration, reduce manual data entry errors, and free staff to focus on exceptional service. Smart sensors detect room occupancy and adjust lighting and climate controls, saving energy. Advanced security systems with biometric verification add a layer of safety and ensure only authorized individuals access sensitive areas. Smart environmental controls offer personalized and energy-efficient room conditions management, benefiting both guest comfort and hotel sustainability. Chekin's automated check-in systems eliminate reception bottlenecks, allowing self-check-in through smartphones and enhancing security with biometric comparison technology. Automated upselling tools utilize guest data to suggest personalized upgrades and services, increasing revenue potential and guest satisfaction. These technologies not only improve operational metrics but also create a competitive advantage by building trust and loyalty among guests.
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  • 6 min

Pro e Contro delle Chiavi Magnetiche negli Hotel

  • Karina
  • 14 Novembre 2024
🔒 Hotel magnetic keys, while convenient, often deactivate unexpectedly due to contact with magnets or phones, leading to guest frustration and security queues for replacements. Risks include easy loss, theft, and duplication of magnetic stripe data. Chekin’s digital keys offer a secure and efficient alternative with encrypted mobile access, remote activation/deactivation, and integration with property management systems, enhancing guest experience and operational efficiency. Chekin's app customization aligns with hotel branding and offers seamless check-in/out processes, while also fulfilling legal guest data transmission requirements.
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  • 20 min

Late Check-out: Guida per i Property Manager

  • Karina
  • 13 Novembre 2024
🏨 Key facts from the article include the strategic management of late check-out requests for property managers, the impact of these requests on operations such as room cleaning schedules, room availability for incoming guests, maintenance, inspections, and the wider hotel operations. The article suggests introducing late check-out fees to balance guest satisfaction and operational efficiency. It also covers the importance of clear communication of check-out policies from the booking stage, with updates in terms and conditions, and the utilization of digital platforms for reminders. The article advocates for a consistent yet flexible approach to accommodate special circumstances, recommending a tiered pricing structure for late check-outs to manage revenue and guest expectations effectively. In summary, the article discusses the critical aspects of managing late check-out in hotels, emphasizing the need for a comprehensive strategy that includes clear communication of policies, flexible pricing models, and the ability to balance guest convenience with operational demands.
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  • 8 min

Strategie Chiave per le Agenzie che Gestiscono Case Vacanze

  • Karina
  • 12 Novembre 2024
💾 Managing vacation homes can be rewarding but challenging, requiring strategic planning and execution for agencies. To optimize operations, improve guest satisfaction, and maximize occupancy rates, property managers must adopt innovative solutions such as automated check-in systems. Online presence optimization, including a well-designed, mobile-responsive website with high-quality images and virtual tours, is crucial. SEO improvement and social media engagement are essential for increased visibility and bookings. Efficient booking software, guest communication automation, and streamlined check-in/check-out processes enhance operational efficiency and guest experience. Personalized services, local guides and tips, and exceptional customer service are key to guest satisfaction and reputation enhancement. Implementing technology and personalized experiences can lead to higher occupancy rates, profitability, and industry leadership.
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  • 7 min

SEO per Hotel: Strategie Vincenti per Aumentare le Prenotazioni

  • Karina
  • 7 Novembre 2024
🏨 In the digital era, mastering SEO strategies is crucial for hoteliers looking to increase bookings and stay competitive. SEO involves keyword research, on-page and off-page optimization, and technical SEO to improve visibility on search engine results pages, which can lead to higher website traffic and direct bookings. By enhancing online visibility and user experience, hotels can attract more visitors, establish credibility, and reduce reliance on third-party booking platforms. Implementing local SEO and regular keyword research are key strategies for success. Hotel SEO is not a one-time task but requires ongoing updates and adjustments.
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  • 6 min

Parity Rate nel 2024: Guida per Albergatori e Property Manager

  • Karina
  • 6 Novembre 2024
🏨 In 2024, European regulatory changes allowed hotels to set different rates across booking platforms, increasing direct booking incentives and profitability. Hotels can now implement dynamic pricing strategies, reducing OTA dependency and commission costs. These changes enable a more customized pricing approach, adaptability to market demand, and the creation of exclusive offers on direct booking channels, leading to competitive differentiation and increased brand visibility.
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  • 3 min

La Potenza di Google Hotel Ads: una Guida per gli Albergatori

  • Karina
  • 4 Novembre 2024
📦 Google Hotel Ads helps Italian hoteliers increase visibility and direct bookings through Google platforms. The ads show real-time rates and availability on Google Search, Maps, and Travel. They work on a cost-per-stay basis, meaning payment is only required after a confirmed and completed booking. Key strategies include integrating with Google Hotel Center, optimizing bidding strategies, and regularly analyzing performance metrics (clicks, impressions, conversion rates, CPA) to maximize ROI. Implement dynamic pricing and use Google's automated bidding tools to stay competitive. Regularly update campaigns based on performance data to sustain growth and increase occupancy and revenue.
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  • 5 min

Intelligenza Artificiale Hotel: Rivoluzionando la gestione

  • Karina
  • 31 Ottobre 2024
🏨 L’intelligenza artificiale (IA) trasforma la gestione alberghiera, automatizzando i compiti di routine e migliorando l’esperienza degli ospiti. IA personalizza raccomandazioni grazie all’analisi dei dati e offre assistenza 24/7 tramite chatbot. Strumenti come Chekin riducono il tempo di gestione dei check-in fino all’87%. L’IA migliora efficienza operativa, gestisce prenotazioni, anticipa esigenze di scorte e ottimizza il consumo energetico. La soddisfazione del cliente aumenta grazie alla personalizzazione e servizio immediato, contribuendo a una maggiore fedeltà e reputazione dell'hotel.
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  • 6 min

How OTAs Work: What Every Hotelier Needs to Know

  • Karina
  • 30 Ottobre 2024
📢 Online Travel Agencies (OTAs) such as Expedia, Booking.com, and TripAdvisor serve as intermediaries between travelers and hotels, offering comparison tools, secure payment gateways, real-time inventory management, and promotional tools. OTAs operate on merchant or commission models, with some using advertising models. They streamline booking by integrating multiple payment options and providing confirmation emails, relying on technology like real-time data exchange, algorithms, and secure payment systems. For hoteliers, OTAs enhance visibility, offer marketing support, and provide analytics. Strategies to maximize OTA benefits include optimizing listings, responding to reviews, offering exclusive deals, and integrating OTA bookings with property management systems. Challenges include high commission rates and maintaining rate parity. Hoteliers are advised to drive direct bookings by optimizing their websites, leveraging social media, and creating loyalty programs. Combining OTA and direct booking strategies is crucial for revenue growth and brand loyalty.
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  • 6 min

Come Aumentare le Prenotazioni Dirette: Superare le Disparità di Prezzo

  • Karina
  • 29 Ottobre 2024
📌 Albergatori facing price disparities due to OTA commission rates, fluctuating demand, and room and service differences. Price inconsistencies can lead to distrust and lost bookings. Strategies include maintaining consistent pricing and encouraging direct bookings. A well-designed, mobile-optimized website with high-quality images, customer reviews, and live chat support can drive direct bookings. Customer experience improvements through personalized communications and automated check-ins can foster guest loyalty. Revenue growth hinges on dynamic pricing models and loyalty programs. Effective SEO and social media engagement, along with targeted ads and email marketing, can enhance direct bookings and brand visibility. Chekin offers tools for streamlined guest management, supporting direct booking strategies and reducing OTA dependency. Implementing these approaches while adapting to market trends and guest feedback is vital for sustainable growth in the hospitality industry.
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