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Elena Loeb

542 posts

Towns of Italy apre la sua nuova sede romana

🍴 Towns of Italy launches its new Tourist Hub & Cooking School in Rome's Palazzo Colonna, near the Trevi Fountain. This marks their fourth location, adding to those in Florence, Milan, and Palermo. Established in 2006, they specialize in experiential tourism for international visitors. CEO Luca Perfetto highlights this as a flagship store, enhancing Rome’s tourism with cooking classes and iconic tours, including the Colosseum and Vatican. They also offer city tours and unique experiences across Italy.
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National Brand Index: come un Paese può guadagnare dalla sua percezione all’estero

📊 Simon Anholt, creator of the National Brand Index, notes the 1998 shift towards 'brand,' influencing perceptions of countries. A positive image correlates with increased international spending. At Bit 2026, Anholt highlighted 2016 declines in U.S. and U.K. perceptions, linked to social media's polarizing effect. In 2024, Italy, Germany, and Japan led rankings, showing 80-year positive perception shifts. Clichés, often criticized, enhance global perceptions.
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Praga e Brno, le novità dell’hospitality d’alta gamma

📍 Ospitalità a Praga e Brno in fermento. Praga vede 11 strutture con Chiavi Michelin e 8 Green Key. Nel 2026, l'Hotel Botanique aprirà nel centro storico. L'Hotel Pulse8 debutta a Karlín, mentre a Brno, Grand Palace Brno diventa il primo Small Luxury Hotel della Moravia. Nuove location MICE includono Shark Park Hall (450 persone) e Cubex Centre Prague. Cimex acquisisce Hotel Andel, mentre il Clarion Congress Hotel apre a Brno come il più grande hotel congressuale della Moravia Meridionale.
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BTM, dal 25 al 27 febbraio torna l’appuntamento a Bari

🗺 BTM Italia's XII edition will be held in Bari from February 25-27, focusing on the theme "ri~genera," which bridges tradition and innovation. Supported by the Ministry of Tourism, Enit, and the Ministry of Foreign Affairs, the event includes over 100 sessions and a B2B Mice debut for congress tourism. With strategic insights and collaborations, it aims to boost this key economic sector.
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Grado Impianti Turistici: il piano per i prossimi 14 anni

🏖 Grado Impianti Turistici (GIT) has a new development plan with a concession until 2041. In 2023, GIT's revenue was €10.5 million, a 31.5% increase from 2022, projected to reach €13 million by 2028, with a 16% annual growth rate. By 2026, they plan to expand cultural, sports, and music offerings, adding 45 jobs and enhancing Terme Marine. The focus includes renewable energy and geothermia for sustainable tourism year-round.
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La Pelosa nella top ten delle migliori spiagge del mondo di TripAdvisor

🌍 Sardegna's La Pelosa beach ranks eighth in TripAdvisor's "Travellers' Choice Best of the Best Beaches" and is the only Italian beach in the top 10. The Spiaggia dei Conigli in Lampedusa drops from third to eighteenth place, remaining the second most cited Italian site for 2026. Leading the list is Isla Pasion in Cozumel, Mexico, followed by Elafonissi Beach and Balos Lagoon in Crete. The top ten includes beaches from Aruba, Portugal, Thailand, the USA, Australia, and South Africa.
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Spagna alla ricerca di nuovi mercati di lungo raggio: i Paesi nel mirino

🌍 Spagna punta a diversificare i mercati turistici con focus su Australia, Nuova Zelanda, Corea del Sud e Turchia. Nel 2025, 642.000 turisti turchi hanno speso in media 1.943 euro grazie a una connettività aerea aumentata del 26,5%. Gli arrivi dalla Corea del Sud hanno raggiunto 392.000, con una spesa media di oltre 3.000 euro. In Oceania, la Spagna si concentra su itinerari culturali e gastronomici per un pubblico premium.
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Aeroporto dell’Umbria, al via il 29 marzo la summer 2026: il piano voli

✈️ 29 March 2026, Umbria International Airport launches its summer season, aiming to surpass 2025's record of over 620,000 passengers. The airport will undergo expansion to accommodate over its 500,000 annual passenger design. Ryanair confirms 10 routes, with increased frequencies on popular routes like London Stansted (8 weekly), and 580,000 seats available for summer 2026. January 2026 saw a 14% passenger increase year-on-year, with 23,309 passengers and a 4% rise in movements.
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Francia, numeri record per il turismo nel 2025: 102 milioni di arrivi internazionali

🌍 France in 2025 recorded 102 million international arrivals, up from 100 million in 2024, alongside a 9% revenue increase. The Banque de France reported international tourism revenues reached €77.5 billion, with a €20.1 billion positive balance. Overnight stays totaled 743 million, a 2% rise, with 76% from European markets. Commercial accommodations saw a 7.5% increase to 261.2 million stays. France aims for €100 billion in tourism revenue by 2030, targeting sustainable tourism leadership.
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Ryanair contro Aena, bagarre sui cieli spagnoli

🛫 Ryanair's CEO, Eddie Wilson, criticized Aena for raising airport fees by 21% until 2031, likening Spain to Cuba and Venezuela. Aena's €13 billion investment plan involves annual fee increases from 2027. Ryanair's Spain traffic grew just 0.5% compared to 9% in Italy, 11% in Morocco, and 20% in Poland. Wilson warns of reduced presence in Spanish airports, affecting events like the 2030 World Cup and 2031 Ryder Cup. Ryanair has already cut three million seats.
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