Elena Loeb

National Brand Index: come un Paese può guadagnare dalla sua percezione all’estero

📊 Simon Anholt, creator of the National Brand Index, notes the 1998 shift towards 'brand,' influencing perceptions of countries. A positive image correlates with increased international spending. At Bit 2026, Anholt highlighted 2016 declines in U.S. and U.K. perceptions, linked to social media's polarizing effect. In 2024, Italy, Germany, and Japan led rankings, showing 80-year positive perception shifts. Clichés, often criticized, enhance global perceptions.

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Towns of Italy apre la sua nuova sede romana

🍴 Towns of Italy launches its new Tourist Hub & Cooking School in Rome's Palazzo Colonna, near the Trevi Fountain. This marks their fourth location, adding to those in Florence, Milan, and Palermo. Established in 2006, they specialize in experiential tourism for international visitors. CEO Luca Perfetto highlights this as a flagship store, enhancing Rome’s tourism with cooking classes and iconic tours, including the Colosseum and Vatican. They also offer city tours and unique experiences across Italy.

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Constance Hotels & Resorts presenta le water villa rinnovate al Constance Halaveli alle Maldive

🏖 Constance Hotels & Resorts introduces a new Water Villas concept at Constance Halaveli Maldives by architects Marc Hertrich and Nicolas Adnet. Located in North Ari Atoll, 25 minutes by seaplane from Malé, this 5-star resort has 57 overwater villas, each 100 sqm with a private pool. There are also 28 beach villas, including 8 duplexes (410 sqm) and a Presidential Villa (700 sqm). Onsite experiences include dining over the sea, a PADI 5 Star dive center, and various leisure activities.

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Costa Crociere presenta la settimana musicale della Costa Toscana a Sanremo

🌊 Giovanna Loi, VP Global Marketing & Direct Sales of Costa Crociere, announced during the Sanremo festival opening that Costa Toscana will host 'Max Forever The Party Boat' in 2026, featuring Max Pezzali's residency. The cruise liner will transform its spaces into pop-themed environments inspired by Pezzali's music. A spectacular light show with musical fireworks will kick off the event, enhancing the collaboration with Sanremo and celebrating the fusion of sea and city.

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CDSHotels chiude il 2025 in positivo: i piani per il 2026 e le nuove strutture in pipeline

📈 CDSHotels reported over €65 million in revenue for 2025, with EBITDA at 13% and a RevPAR increase of 9% compared to 2024. The Italian market contributed 55.5% of revenue, while international clients accounted for 45.5%. Early bookings for 2026 are up 37% from 2025. The average stay is five nights. Three new structures are set for 2026 openings, and discussions for more in Puglia and Calabria aim for completion by 2027.

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Tempesta di neve Diecimila voli cancellati negli Usa

❄️ New York, New Jersey, Pennsylvania, and Massachusetts face one of the strongest snowstorms in U.S. history, creating chaos at airports. About half a meter of snow covers New York, Newark, and Boston airports. Over 10,000 flights have been canceled, half of them today. Airport authorities advise travelers to check flight statuses and avoid non-essential travel.

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Crociere immersive in Polinesia Francese, le nuove proposte Ponant

🌊 Ponant Explorations expands in the South Pacific, with new French Polynesia cruises for winter 2026–2027. Two ships, Paul Gauguin, a veteran with 25 years in the area, and Le Jacques Cartier, designed for exploring lesser-known regions, offer extended experiences. New 'Discovery' itineraries allow journeys up to 42 nights, covering six archipelagos and 23 islands, including the remote Pitcairn Islands. Collaborating with locals ensures authentic cultural experiences. Bookings are open with Gioco Viaggi.

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MediaWorld Viaggi e Bluvacanze: vendere viaggi fuori dalle agenzie è sempre difficile

💰 Febbraio 2026, Gruppo Bluvacanze e MediaWorld collaborano per offrire viaggi online tramite "MediaWorld Viaggi". Un pacchetto di 7 giorni per due persone a Phuket costa circa €2,000 su MediaWorld Viaggi, Bluvacanze.it, e Carrefour Viaggi. Cancellazioni entro 40 giorni comportano una penale del 90% (€1,780). JD.com controlla l'85.2% di Ceconomy AG, proprietaria di MediaWorld. L'accordo fornisce a MediaWorld preziosi dati dei clienti per promozioni future.

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Wizz Air: aggiornamento di sistema delle piattaforme, cosa c’è da sapere

🛠 Wizz Air will undergo a system update from 11 PM on February 25 to 8 AM the next day. During this time, digital services like flight booking, online check-in, and voucher redemption will be unavailable, while flight operations continue as scheduled. Passengers are advised to complete online check-in and download boarding passes beforehand. Salvatore Gabriele Imperiale states this update aims to enhance digital platforms and improve user experience. Free airport check-in is available if necessary.

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Effetto grandi eventi: soggiorni premium e viaggi nel comfort

🛩 Dal 6 al 28 febbraio 2026 nel Nord Italia, le prenotazioni ferroviarie aumentano del 200% verso Como, +183% verso Bologna e +150% verso Padova rispetto al 2025. Gli spettatori arrivano in treno a Milano da Venezia, Roma, Firenze e Bari. Le prenotazioni in Premier Class da Milano crescono del 176%, mentre gli hotel di lusso crescono del 139%. Il quartiere Città Studi sorprende con un aumento del 474% nelle prenotazioni alberghiere.

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