eDreams, l’abbonamento Prime verso una formula ‘all travel’
🚐 eDreams ODIGEO's Prime subscription expands to an 'all travel' model. The company enhances its program with rail services, complementing flights, hotels, vacation packages, and car rentals. CEO Dana Dunne highlights this €40 billion market opportunity, offering flexibly monthly and quarterly payment plans. Leveraging AI, they aim for a seamless booking experience across transport modes. Positive reception in Italy and Spain indicates strong positioning in Europe’s growing rail demand.
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