“Un 2026 in crescita”: la previsione di Enit
📈 2026 promises growth for Italian tourism after a stable 2025. Who? Isnart, Enit, and Unioncamere. When? January to April. Where? Italy. What? Hotel occupancy nearing 50%, driven by tourists from Germany, France, and Switzerland. How? Boost from Milano-Cortina Olympics, with 40% of impacted businesses seeing increased visibility and a room occupancy rate between 70-85% in February. Jubilee 2025 increased Lazio’s clientele by 50%. 2025 saw 891 million tourist presences, impacting the economy by €108.8 billion. Foreign tourist visits hit 48%, with spending rising to €60 billion.
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