Destination wedding Santanché: “In Italia è asset strategico”
📅 Italia, 2023: Destination wedding sector up 9.8% year-on-year, entering structural growth post-pandemic. In Rome, the Osservatorio Destination Wedding in Italy report reveals a projected 1.1 billion euros in revenue by 2025, a 19.6% increase. Foreign couples drive 17,000 events, 3 million overnight stays. U.S. leads with 21.7%, followed by UK and Germany. Growth in Australia, Canada, Brazil, UAE, India, China. Minister Daniela Santanchè emphasizes wedding's strategic role in tourism, fostering year-round travel.
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