Olimpiadi di Milano Cortina L’eredità di cui fare tesoro tra turismo e grande visibilità
🏅 The Winter Olympics in Milan Cortina saw record Italian medals and significant tourism impact. The event, noted for its "Olympics diffused" model, involved multiple locations, lauded by CONI President Giovanni Malagò. Economic gains include €5.3 billion in revenue, 36,000 workers, 18,000 volunteers, and 1.3 million tickets sold. Milan's GDP increased by 1.7%, with heightened local and international attention. Notably, Valtellina saw a 27% increase in North American tourists.
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