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Alessandra Manzanares

25 posts

Sara Digiesi, BWH Hotels: “I risultati del 2025 confermano la potenza del nostro modello”

🏨 BWH Hotels Italy & South-East Europe closed 2025 with an estimated room revenue exceeding €420 million, spanning over 200 hotels, including 185 in Italy and Malta. The group added 45 new structures with 8 pending openings. The average annual occupancy in Italy hit 74%, with a RevPar increase of 2.7%. South-East Europe saw a 5% revenue surge, driven by ADR growth. Forecasts for 2026 predict a 12% demand increase, boosted by the Olympics.
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Accor integra ALL in ChatGPT: la prenotazione hotel passa dall’intelligenza artificiale

📱 Accor ha integrato la sua app "ALL - Accor Live Limitless" con ChatGPT da gennaio 2024, permettendo agli utenti di cercare hotel utilizzando il linguaggio naturale. Disponibile in oltre 20 lingue, l'app confronta tariffe pubbliche e riservate ai membri. Alix Boulnois, dirigente di Accor, evidenzia la trasformazione radicale dell'interazione con gli ospiti. ChatGPT conta circa 800 milioni di utenti settimanali. Accor si unisce a Booking.com, Expedia e Tripadvisor nell'uso dell'AI per potenziare il booking.
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BWH Hotels: “Record per le Olimpiadi Milano Cortina 2026”

🏆 Milano, mere days before Milano Cortina 2026, sees hotel revenues up 30% from 2025. Average Daily Rate (ADR) surges 76% and Revenue per Available Room (RevPar) nears 40%. 80% of February-March bookings are secured. The metropolitan area shows an 18% RevPar and 64% ADR increase. Valtellina and Veneto, including Verona (+22%), Padova, and Treviso (+24%), show strong growth. BWH Hotels Italy CEO Sara Sara Digiesi emphasizes lasting Olympic benefits.
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Ruby Giulia apre a Roma: l’ex Ministero dell’Interno rinasce come hotel “lean luxury”

🏨 Ruby Giulia, a new hotel by Ruby Group, opens in Rome's Monti district on Via De Pretis. This is their second Italian location after Ruby Bea in Florence. The hotel, housed in a former Ministry of the Interior building, features 164 rooms ranging from 17 to 31 square meters and offers 24/7 bar and café services. Part of IHG Hotels & Resorts since 2025, the group operates 21 hotels and has 16 more in development across Europe.
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Stazione Centrale di Milano: il primo hotel di lusso all’interno di uno scalo ferroviario italiano

🏨 Milano's Central Station will host Italy's first high-profile hotel within a train station, an initiative by Grandi Stazioni Retail aimed at transforming stations into urban ecosystems. The hotel management is entrusted to Pacini Group Spa and a leading international hotel brand, following a selection process by Cushman & Wakefield. The architecture will be led by Roberto Murgia's RMA studio, while Studio Marco Piva will handle interior design, ensuring elegance and high-end services.
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