

Key takeaways from Innsbruck, Reischach, and Merano – concise, hands-on, and forward-thinking
Check-ins are backing up at reception. Housekeeping is waiting on room updates, while the back office manually adjusts Excel spreadsheets just to align rates across OTAs. Meanwhile, guest communication is fragmented across multiple platforms. The CRM? Technically there, but rarely utilised. Prices are set — but lack a clear, data-driven rationale. The day is packed with tasks—yet there’s little room left for strategic thinking..
For many hotels, this is the daily reality. The processes may work — but only just. The system runs at full capacity, leaving little room for resilience or growth. That’s exactly where the Perfect Profit Roadshow 2025 stepped in: with clear, actionable answers to the key operational and commercial challenges that hoteliers and their teams face today.
Whether you joined us in Innsbruck, Reischach, or Merano — or followed from afar — these five levers will help you relieve operational strain, unlock untapped revenue, and set a clear course for long-term success.
1. Alleviate Staff Shortages – With Smarter, Scalable Processes
The talent shortage remains a pressing challenge. But rather than focusing solely on new hires, it’s often more effective to take a closer look at your existing workflows. That’s where the most friction occurs — and where the greatest potential for lasting relief lies.
What’s delivering real impact:
- Online check-in and check-out to streamline front desk operations
- Automated proposal handling to save time and standardise quality
- AI-supported guest communication via email, WhatsApp, or webchat
- System-driven rate automation to minimise manual pricing effort
- Integrated upselling during the booking process, turning timing into opportunity
A well-trained chatbot, powered by accurate CRM data, can respond to up to 100% of routine guest inquiries — 24/7, without breaks.
The result? More breathing room for your team, less operational stress, and a consistent uplift in service quality..
2. Use Digitisation to Foster True Connection – Not Just More Complexity
There’s no shortage of technology in hospitality — but meaningful impact only happens when tools are intelligently integrated and genuinely empower your team.
A well-structured CRM becomes the foundation for smarter, more personalised guest engagement and commercial strategy. It enables:
- Segmented, targeted communication based on guest profiles
- Automated reactivation campaigns that feel personal, not generic
- Tailored digital experiences from the first touchpoint (“Welcome back, Thomas. Ready to book another tennis session?”)
- Data-driven demand analysis to inform offer placement and timing
- Automated guest clustering to enable dynamic and differentiated pricing strategies
What once required hours of manual work now happens seamlessly — without losing the human touch..
Read more:
Dive straight into practice:
The 10 Biggest Mistakes in Revenue Management – Part 1 & Part 2
3. Build Direct Bookings Strategically – Don’t Let OTAs Lead the Way
Online Travel Agencies offer reach — but not control. To maximise profitability and strengthen brand autonomy, hotels need a clearly defined direct booking strategy, enhanced by the selective use of third-party platforms.
What’s working for top performers:
- Newsletter campaigns powered by CRM data and personalisation
- Reactivation outreach on the guest’s preferred communication channels
- WhatsApp-driven offer promotions with high visibility and engagement
- Strategic channel management based on margin contribution and demand dynamics
- Rate structures that clearly highlight the value of booking direct
Data from ReGuest shows: Hotels using WhatsApp for newsletter campaigns achieve up to 12x more revenue per campaign.
Direct distribution does more than improve margins — it builds guest loyalty, enhances data quality, and gives you full ownership of the customer relationship.
4. Rethink Revenue Management – Dynamic, Data-Driven, and Transparent
Top-performing hotels don’t leave pricing to intuition. Instead, they rely on market intelligence, demand dynamics, and real-time operational data to make informed, agile decisions.
What’s proving effective in practice:
- Dynamic pricing strategies aligned with weather conditions, local demand, and event calendars
- Minimum stay requirements in high-demand periods to optimise occupancy and revenue
- Transparent communication of rate increases tied to value enhancements (e.g. new spa facilities)
- Forecasting and segmentation insights used proactively to steer performance
- Integrating key metrics like RevPAR, ADR, and segment data into daily performance management
Pricing is never static. The right rate reflects what your hotel delivers in that moment—and what the guest perceives as worthwhile.
5. Peer Exchange – The Most Underrated Success Factor
Beyond tools and processes, it was the exchange of ideas that left the most lasting impression. Conversations between hoteliers, industry experts, and technology partners revealed a shared truth: while challenges may look similar, solutions are forged through dialogue.
“In the end, it all comes down to mindset. Being open to change is the real lever for long-term success.”
– David Reissenegger
“It’s not about how many tools you have – but whether you use them consistently.”
– Daniel Bernard, Zeppelin Hoteltech
What defines valuable peer exchange:
- Open comparison and discussion of pricing strategies
- Learning from best practices across the industry
- Honest conversations around benchmarks and evolving market trends
- Joint development of new sales and channel approaches
- Strategic insights that sharpen competitive positioning
Real innovation doesn’t happen in silos—it comes from collaboration, curiosity, and shared experience.
Conclusion: Now Is the Moment to Rethink and Realign
As the hospitality landscape evolves, it’s time to ask yourself:
- Is my business running at full capacity—or is my team running on empty?
- Am I actively using my CRM to create value—or just storing data?
- Do I own my distribution strategy—or are third-party platforms calling the shots?
- Are my rates based on strategy—or stuck in tradition?
- Do I benefit from peer exchange—or operate in isolation?
If you paused on even one of these questions, it’s a signal: now is the time to challenge the status quo and explore smarter ways forward.
The next Perfect Profit Roadshow is already in planning—featuring fresh topics, new locations, and plenty of opportunity for authentic dialogue and insight.
Pre-registration opens soon—and spaces are limited.