Innovazione

🍳 A SIGEP World 2026, Fabio Russo interviewed Simone Lamberti, Commercial Director of Lesaffre Italia. The company focused on enhancing its Lesaffre & Me app with AI to aid bakers. They highlighted their product L'Hirondelle 1895, designed for long fermentation, ensuring stable fermentation and enhanced aroma. Events and contests were held to strengthen relationships with bakers, emphasizing Lesaffre Italia's commitment to quality ingredients and continuous professional support.

💸 Fabio Russo, at SIGEP World 2026, interviewed Alessandro Castegnaro of Magex, focusing on vending machines for the Horeca sector. Highlighted products included the Alaska series, with models like Alaska 6 and Alaska 9—known for superior thermal insulation, suitable for all frozen items. The Easy line features a 90 cm retrieval area for customer convenience. BoxMax, compatible with Easy9 or standalone, acts as a refrigerated locker for product storage and reservation. Magex machines boast robust structures for unsupervised locations.

💻 Accor, through its ALL Accor booking app, has integrated hotel booking into ChatGPT, allowing travelers to search hotels by destination and dates and compare rates. Both public and loyalty member prices are shown. The integration supports over 20 languages, reflecting a shift in hotel distribution, aiming to capture digitally savvy travelers. Users are directed to ALL Accor's official site for purchase, retaining benefits like discounts and loyalty rewards.

📖 Minister Daniela Santanchè highlights the success of centralizing tourism in the Meloni government's agenda, as detailed in the "Made in Italy 2030" White Paper. Presented on January 29 at CNEL, the strategy positions tourism as a key sector for Italy's growth. The long-term plan emphasizes enhancing Italy's appeal through sustainable, diverse offerings, integrating tourism with local culture, and boosting digital services. The initiative aims to strengthen Italy's international standing and economic opportunities.

🌎 Nel 2025, in Italia, il settore dei viaggi ha rallentato ma è ancora in crescita. Il mercato dell'ospitalità vale 38,7 miliardi di euro (+2%), mentre quello dei trasporti 27,5 miliardi (+5%). L'ecommerce è il canale principale (57% ricettivo, 70% trasporti). I viaggi d'affari calano del 3%, ma i voli aumentano. L'intelligenza artificiale ha un impatto limitato: solo il 13% dei fornitori outdoor e il 14% delle agenzie di viaggi investono. L'85% dei viaggiatori considera l'AI utile.

🍳 Associazione Italiana Cuochi and World IAC partner with SANA Food for 2026, leading the OoH Lab! at BolognaFiere. Directed by Stefano Dalla Valentina, the event features masterclasses on healthy and innovative cuisine, emphasizing tradition and regional specialties. Support from Vicepresident Maria Teresa Mitiratonna and President Simone Falcini follows UNESCO's recognition of Italian cuisine as Intangible Cultural Heritage, highlighting AIC's national and international culinary significance.

💻 Amo il Mondo ha lanciato Amo Suite, una piattaforma online per le agenzie di viaggio, già operativa nel 2024. Offre un'interfaccia intuitiva per creare proposte personalizzate con suggerimenti automatici, confronto di tariffe e preventivi completi per tour, voli, hotel e altro. Chiara Patanè, VP di Uvet Viaggi, afferma che Amo Suite favorisce un lavoro più veloce e qualitativo, permettendo agli agenti di dedicarsi meglio ai clienti. Nessuna installazione necessaria.

🌐 Simone Puorto and Andrzej Mateusz Wajda discuss the decline of traditional user interfaces (UI) as they become commoditized or burdensome. In this emerging post-UI era, users rely on AI agents, personal assistants, and conversational layers instead of navigating websites. In tourism, this shift reduces hotels to mere inventory, controlled by AI agents from companies like Google, Booking, and TikTok, leaving service providers as silent commodities.

📨 S.I.D.AL. Società Italiana Distribuzioni Alimentari S.r.l. launched a wholesale shopping service via WhatsApp for Horeca and retail food operators in Pistoia. Using the number 3371213792, customers can order directly in chat. The service includes delivery or Click and Collect options. The product assortment is updated daily and tailored for Horeca, featuring fresh produce, frozen items, and regional specialties. Omar Fogliadini highlights WhatsApp's role in enhancing customer experience and business results through AI and technology.

🌱 26-27 gennaio, Bagnacavallo: Agrometeo di Conserve Italia ha coinvolto 100 aziende romagnole per formazione e analisi. Dal 2023, con xFarm e Università di Bologna, 700 ettari monitorati in Emilia-Romagna. Nel 2025, i DSS hanno individuato rischi fungini, con trappole che hanno raggiunto il 70% di accuratezza. FarmView ha testato 40.000 immagini per stimare rese. Irrigazione ottimizzata ha ridotto volumi fino al 40%. Obiettivo 2026: miglioramento costante e integrazione.