Gestione alberghiera

📊 Utilize spreadsheets to organize and calculate the percentage each sales channel contributes to the hotel's subtotal revenue. Track two key performance indicators (KPIs): direct revenue as a percentage of total hotel revenue, and direct revenue as a percentage of exclusively online channels. Regular updates on these KPIs help monitor direct channel performance over time. Strategies to improve position include enhancing website design, online booking experience, marketing strategies, loyalty programs, revenue management, and customer communication. Conversely, lower OTA rates, unanalyzed loyalty program participation, unmanaged contracts with tour operators, downgrading reservation systems, and halted digital marketing investments can harm direct sales. A second KPI, "direct channel revenue as a percentage of online revenue," completes the performance analysis, requiring only a simple spreadsheet and monthly calculations.

🏡 Palazzo Vecchio, a 600-year-old house in Taormina, has been transformed into a boutique hotel with an intimate and sophisticated atmosphere by owner Stefano Gegnacorsi. The hotel offers 12 luxury suites, each with unique styles like Contemporary, Baroque, Moroccan, Elegant, and Romantic, all featuring sea views. The architect Andrea Perra led the renovation, focusing on interior design, furniture selection, and technological updates. The hotel’s fine dining restaurant Monsù, led by Chef Giuseppe Privitera, serves traditional Sicilian dishes. The hotel also features a colonial-style orangerie, a rooftop Blue Sky Bar with panoramic views, and a wellness center with a Turkish bath, jacuzzi, and relaxation area. Additional services include guided thematic tours, cooking lessons, local product tastings, and various transportation options for excursions.

💰 Chinese shopping tourism in Italy is evolving with 68% of tourists under 44 moving away from group travel. Millennials spend an average of €3,600, outpacing other generations' €1,441. Preference has shifted towards high-quality, authentic craftsmanship over iconic brands. With the help of platforms like Ctrip, Red, and Douyin, marketing director Denise Bolandrina and sales & business development manager Roberta Zito from Global Blue and Retex China respectively, aim to create sophisticated travel experiences. Chinese passenger recovery in Italy is at 111%, with 81% planning to travel within the next 12 months, ranking Italy as the third destination after France and Britain.

🍴 Moby collaborates with Gruppo Ligabue on 'Gusti Giusti,' a 24/7 food court project featuring 7 dining options for the Olbia-Livorno ferry route. Aimed to enhance the travel experience with taste and variety, the initiative caters to 30% of Moby's passenger base from Germany, Austria, Eastern France, and Switzerland, offering them a culinary introduction to Italy.

📱 Italian Exhibition Group launched inoutreview.it, an online platform for the contract, design, and hospitality community, in conjunction with the TTG Travel Experience. Directed by Remo Vangelista, inoutreview.it extends the InOut Review magazine, that debuted in May, offering market insights through interviews and investigations. The responsive platform caters to mobile users, focusing on industry evolutions and pioneering ideas.

🏠 Barceló Hotel Group opens a 5-star hotel in Ortahisar, Cappadocia, adding to its portfolio in Istanbul and Ankara. The newly launched facility features 170 rooms, including 19 luxury stays in rock-carved rooms characteristic of the region. Amenities include a grand wellness center with a spa, heated water area with a skylight, and an outdoor pool, alongside a conference center for private and corporate events. Future expansion plans in Turkey cover Izmir, Bursa, Konya, Antalya, Alanya, and Bodrum.

🏦 Castello SGR invests €130 million in the ex-Grand Hotel Via Veneto in Rome, set to become Italy's first Nobu Hotel. The operation is led by the Lithium fund, sponsored by Oaktree Capital Management L.P. The Nobu Hotel Roma, initially announced for summer 2022, is now scheduled to open in spring 2025, featuring 122 rooms and suites. The project marks Nobu's entry into Rome with its 42nd hotel worldwide, complementing its 77 international restaurants. Advisors include Rothschild & Co, with Nobu Hospitality Group and Grand Hotel Via Veneto leadership heralding a new luxury lifestyle hotel milestone in Italy.

🏨 Francesco Ascalone has managed Posia Retreat & SPA | UNA Esperienze for about two years, a boutique hotel owned by a local family of building entrepreneurs. The hotel, targeting an upscale clientele aged 40 and above, opened at the end of April and plans to extend its season beyond the current October closing, moving next year's opening to March, already fully booked by Canadian groups. Main markets include France, the U.S., the U.K., Belgium, Spain, emerging Eastern European countries, and South America. Despite a decrease in German visitors, performance remains high with a 45% EBITDA and a 35% revenue increase anticipated this year. The hotel, with a limited number of rooms, relies on local clientele and events for profitability, with MICE events having tripled this year and expected to increase further.

🏦 The historic Hotel Astoria in Sanremo, closed for over 20 years, was acquired by the Italo-Monegasque group Marzocco for about €6.7 million. Owned by Intrum Italy, a subsidiary of Intesa Sanpaolo, the hotel will undergo major renovations with an investment of several tens of millions of euros. The 1882-established hotel, originally "Hotel West-End," boasted approximately 220 rooms over seven floors, spanning 8,300 sqm. No specific timeline for the renovations has been confirmed by Luca Marzocco.

🏖️ Garibaldi Hotels reports a cautiously positive 18% increase in bookings compared to the same date and structures last year. Fabrizio Prete, General Manager, notes growth in Puglia, Sardegna, and Trentino but anticipates a slowdown towards year-end. Sicily sees a rise in last-minute local tourism, with recent property acquisition of Avalon Sikani Resort in May, managed since 2019, planning expansion and possible upgrades. Sardegna's foreign tourism is up, with higher average revenue, focusing on local experiences and partnerships.