Donne in viaggio sempre più numerose Il trend
👟 Solo female travelers now constitute 14% of global female travelers. Key factors driving the demand for 'solo female travel' were analyzed by Mabrian and The Data Appeal Company-Almawave Group. Cultural shift and experiential tourism have boosted this trend, as explained by Carlos Cendra, Mabrian's marketing and communications director. Mostly European with Germans leading followed by the UK and France, 75% prefer domestic destinations, with high travel in summer and mid-season months like June and September. Top cities include London, Paris, Tokyo, Madrid, and Rome. Safety is a crucial factor for these travelers. Spanish, Italian, and Japanese women often travel abroad, with 48% of Spanish, 36% of Italian, and 34% of Japanese booking international destinations.
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