Distribuzione e Revenue

📅 In June, the business travel sector in Italy recorded an index of 81 in transactions, which is 3 points above the year's cumulative and consistent with May. The Global Economic Value was at 91, down 6 points from May and 5 points year-to-date. The average spending index dropped by 8 points to 112 from 120 in May and 11 points yearly. Car rentals saw growth in both transactions (134 vs 122) and travel value (155 vs 151), while flights experienced a slight decrease in both transactions (72 vs 76) and global economic value (76 vs 86). Hospitality transactions stood at 96, with a global economic value of 108, mirroring the annual trend. Domestic trips indexed at 91, European travels at 94, and intercontinental journeys rose to 88.

🌍 Summer travel from Asia to Europe is set to increase by 11%, driven by significant growth from China (64%) and Japan (53%). Multidestination travel from Asia shows high demand, though still below 2019 levels, with city combinations like Budapest-Vienna (+118%), Milan-Munich (+106%), Prague-Amsterdam (+71%), and Istanbul-Athens (+63%) indicating a preference for mixing cultural, historical, and shopping experiences among Asian travelers.

🛫 In Europe, June flight cancellations rose by 46%, with 8,145 flights canceled, up from 5,584 in May 2024. Cirium data highlighted Icelandair as the most punctual with 84.08% on-time arrivals, followed by Iberia Express at 82.5%, and Iberia at 77.69%. Globally, Saudia led with 88.22% punctuality, while last month's leader Aeromexico fell to second place. On-time is defined by Cirium as within 15 minutes of scheduled arrival.

💸 Lufthansa Group revises its 2024 profit forecast, lowering it to €1.4-1.8 billion from the previous €2.2 billion, due to market trends and preliminary Q2 data. This revision will lead to a new cost-cutting plan at the Frankfurt headquarters. Key reasons include intense summer sales competition and aircraft delivery delays. Lufthansa's stock dropped over 3% today, with a year-to-date decline of around 29%.

🏆 Etoa and Forwardkeys describe Europe’s summer season of 2024 as poised to break records, with international arrivals in July and August expected to rise by 12% over the previous year, surpassing the 11% global growth forecast. The increase is driven by a 10% hike in intraregional travel and long-haul markets, with Asia up 11% and the USA by 21%. Urban destinations lead the growth, with Munich (+37%), Vienna and Zurich (both +23%), Prague (+22%), and Budapest (+21%). Medium-stays (63% of arrivals) are common, but short-stays (1-3 nights) have increased by 23%, making up 16% of total stays. Germany, hosting Euro 2024, saw a 19% increase in arrivals; Paris, with the Olympics, is doing well, especially with visitors from China (+124%), Japan (+57%), Germany (+32%), and the USA (+25%). Concerns remain over mass tourism protests impacting some of Europe's most popular destinations.

💹 OnePoll's report for Accor found 97% of guests check previous customer reviews before booking accommodations. Conducted between December 8-19, 2023, the study surveyed 5,000 European travelers who had stayed in a hotel or resort in the past year. Key findings: 38% always read reviews before booking, another 38% do so frequently; guests read an average of 9 reviews; cleanliness (52%), value (27%), rooms (26%), location (21%), and staff friendliness (19%) impact booking decisions. Moreover, 67% disregard reviews older than six months, and post-stay, 57% write reviews for at least half of their stays, with 71% valuing management responses to reviews.

🏖️ In summer 2024, Italian beach destinations face a 4.4% decrease in domestic tourists, with preferences shifting to Greece, Spain, and Albania. Despite economic uncertainty and a 7.9% price increase across the Italian coastal sector, Italy's overall tourism revenue sees a slight growth to €33.19 billion (+0.4%), supported by foreign visitors. Italian families still plan vacations (76.1% certainty), favoring the sea (two-thirds), but shorter stays are the new trend, with average durations down by 2.1 nights. Peak season shifts as August loses its allure due to high costs, with peak bookings from August 9-18 and a spread to shoulder months, maintaining a 10-day average vacation length.

🏠 Global hotel demand over the past 17 months has surpassed 2019 levels, with a 6% increase in May. The database includes 83,000 hotels, indicating growth in areas like Rome (+6%), Paris (+4%), and stagnation in London. January-May 2024 occupancy in European cities ranged from 60-80%, with Milan at 70% and Rome at 68%. Rate increases for January-May 2024 over 2023 include Rome (+6%), Milan (+7%), Paris (+4%), and Brussels (+2%). Upcoming bookings show a +48% increase in weekday reservations. Luxury market performance in Italy shows Rome at 69% occupancy, Venice at 69%, Florence at 79%, Lake Como at 82%, Amalfi Coast and Capri at 75%. High season rates in 2023 peaked in June and July with Rome at €891, Florence at €960, and the Amalfi Coast and Capri at €1,890. In June 2023, Europe welcomed 2.7 million American visitors, with a year-over-year increase in April 2024 of 40,000 tourists in Italy. The Italian occupancy rate for the first five months of 2024 is 66%, with exceptions like Turin and Genoa exceeding 2019 levels. Lake Como is becoming a year-round destination with 60% occupancy already. Expectations for Milan and Rome suggest higher

📈 Direct bookings increased by 5% in April-June 2024 compared to Q1 2023, revenue from these bookings grew by 6%, and the ADR (Average Daily Rate) also saw a rise. Offline contact (email, forms, phone calls) went up by 20%. The United States remained the top country of origin for bookings, with Americans booking an average of 88 days in advance. Traffic from advertising campaigns grew by 3% from 2023, with direct traffic surging by 45%. Digital Advertising activities accounted for 36% of total revenue among Nozio’s clients in Q2 2024, a 5% increase over the same period in the previous year. Online advertising ROI averaged around 10x, slightly down from 12x in Q2 2023, reaching 15x when including offline contacts generated from campaigns.