Stagione da record Le Previsioni di Etoa
🏖️ Etoa and Forwardkeys predict Europe's summer season 2024 to break records with international arrivals in July and August up by 12% from last year, outpacing the global growth forecast of 11%. Urban destinations see the highest growth rates year-over-year. Intra-regional travel in Europe increases by 10%, Asian market by 11%, and U.S. by 21%. Economy class demand grows by 11%, while premium remains steady (+1%). Munich leads urban tourism growth (+37%), followed by Vienna and Zurich (+23%), Prague (+22%), and Budapest (+21%). Short stays (1-3 nights) surge by 23%, representing 16% of total arrivals. Germany, hosting Euro 2024, sees a 19% increase in arrivals; Paris, with the Olympics, records strong demand, especially from China (+124%), Japan (+57%), Germany (+32%), and the U.S. (+25%). Concerns are raised over protests against mass tourism in popular destinations.
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