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🏨 Domenico Basanisi of Cbre Hotels notes the blurring lines between business and leisure in the evolving Italian hotel industry. Alessandro Belli from Cushman & Wakefield stresses the need to upgrade hotels post-pandemic for experience-driven travelers. Fabio Braidotti of EY highlights the importance of technology and management for personalized services. Maddalena Terraneo of Horwath Htl Italia sees a 25% rise in mid-scale and upscale lodgings over five years, with 30,000 new rooms expected by 2026, especially in cultural, beach, and business segments, catering to the international market with high-end brands.
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