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🏖 Iberostar Beachfront Resorts, now with a portfolio of 70 hotels, is diversifying into three new brands: Iberostar Waves, Iberostar Selection, and JOIA by Iberostar. Iberostar Waves caters to families and beach-loving couples, Iberostar Selection promises premium vacation experiences with high comfort and service, and JOIA by Iberostar offers luxury resorts with highly personalized service. The Iberostar Selection Creta Marine in Greece and the Selection Albufera in Mallorca showcase the new identity, while Iberostar Waves Gaviotas Park in Fuerteventura will debut in August, and the JOIA Aruba by Iberostar in Aruba will become the flagship of the JOIA segment by the end of the year.

🌍 The Osservatorio Astoi recorded a 5% increase in revenue for organized tourism for summer 2024 compared to the previous year. Advance bookings were high from December 2023 to February 2024, followed by a demand contraction from March to May 2024, and a booking resurgence in June. Prices rose by 5%, reflecting the increased aviation costs due to delayed aircraft delivery and operating costs, including maintenance, overflight rights, and fuel. Average booking increases of 5% were noted, with a peak booking period between December and February, indicating demand evolution. The education sector is also growing, with offerings adapting to language learning combined with local experiences. Despite inflation and a slight demand weakness, the industry remains strong. Families and couples are the main summer travelers, with a shift to more budget-friendly destinations and shorter stays. The high-spending target market books well in advance. The average vacation duration is 8.5 days for seaside stays and 11 days for tours and itineraries. The average spending per person is around €920 for short to medium-haul 'no frills' trips, €1,140 for club and village formats, €2,400 for long-haul sea vacations with club and village formats, and €3,600 for tailor-made trips.